THE EFFECT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE OF BREWERIES PRODUCTS
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 5000
ABSTRACT
This study was carried out to examine the effect of sales promotion strategies on customer patronage of breweries products using Nigerian Breweries Plc Kaduna consumers within confines of Unwar Television in Chukun Local Government Area of Kaduna as a case study. Specifically, the studywas aimed at highlighting the prospect and importance of sales promotion in an organization; highlight the role of sales promotion and also recommend on measures to be used in order to improve on sales performance of an organization; examine how the company creates awareness and the impact of sales promotion in the Brewery Industry; assess the contribution and efforts of sales promotion to improve the sales of an organization. The study employed the survey descriptive research design. A total of 100 responses were validated from the survey. From the responses obtained and analysed, the findings revealed that The prospect and importance of sales promotion in to Nigerian Brewery Plc are: to boost sales of a product by creating demand, To improves the performance of middlemen, To serve as a supplement to advertising and personal selling, To boost consumer demand, and To boost trade demand. Also, The role of sales promotion to to Nigerian Brewery Plc are: For Production Differentiation , To Attract Customers, To Increasing Market Share, and For New Product Introduction. Also, Nigerian Brewery Plc create awareness Through Guest blog for other sites; Through social media presence; Through podcast; Through brand partnerships; By giving product away for free; Through advertising; and Through Facebook and Instagram ads. The study therefore recommend Nigerian Breweries Plc. should utilize the sales promotion strategy in order to determine the degree to which sales promotion improves sales volume of Nigerian Breweries Plc. because advertising and personal selling are relatively utilized.
Related Project Materials
The impact of regulatory reforms on fostering economic innovation in Nigeria: An evaluation of policies in Abuja
Background of the Study :
Regulatory reforms are vital for creating an environment conducive to innovation. In Abuja, between 2010 and 20...
A Comparative Study of Risk Management Strategies in Commercial Banks: A Case of Zenith Bank Plc and Guaranty Trust Bank, Sokoto State
Background of the Study
Risk management is a fundamental aspect of banking operations, ensuring financial stability and regulatory compli...
Assessing the Role of Housing Policy in Mitigating Population Growth Effects in Nigeria
Background of the Study
Housing policy in Nigeria plays a critical role in addressing the challenges pose...
The challenges of AI adoption in polytechnic libraries: A case study of Rufus Giwa Polytechnic Library, Owo, Ondo State
Background of the study
The adoption of artificial intelligence in library services offers significant promise for enhancin...
FREEDOM AND HUMAN RIGHT IN AFRICAN COUNTRIES
Abstract
The issues of human rights and freedom are topical in most sociopolitical discourse especially...
An Assessment of the Influence of Political Violence on Democratic Consolidation in Takum LGA, Taraba State: A Case Study of Local Council Elections
Background of the Study
Political violence remains a significant challenge to the consolidation of democracy in many par...
An Assessment of Savings and Loan Schemes on Community Development in Lokoja Local Government Area, Kogi State
Background of the Study
Savings and loan schemes are essential financial mechanisms that facilitate eco...
An evaluation of media relations on corporate image: A study of an oil company in Port Harcourt, Nigeria.
Background of the study
Media relations constitute a core element of corporate communication strategies, especially for oil companies ope...
An Examination of Public Health Policy Responses to HIV/AIDS in Keffi Local Government, Nasarawa State
Background of the Study
HIV/AIDS remains a critical public health challenge in Nigeria, with various states and local go...
An investigation of the influence of cultural policy on Yoruba language development in Ibadan
Background of the study
This study investigates the influence of cultural policy on the development of the Yoruba language...
